For Serious Coaches
It already knows your team.
An AI prep assistant that knows your roster, your players, and how you want to play — and turns that into session plans, match prep, and scouting reports in minutes. Not at midnight.
Built by Bryan Fossi, a current MLS Next academy coach. Launching August 2026.
Built by Bryan Fossi — not a software team guessing.
D1 player · 9 years a varsity head coach · MLS Next Academy Division Coach
You don't need more information. You need your prep done.
You already know the game. What you don't have is the two hours every night to turn what's in your head into a session plan your players can run, a match prep your staff can read, and a scouting report that's actually about your next opponent. Generic AI doesn't know your roster. Video platforms cost more than your budget and do a different job. So you do it by hand, late, every week.
How it works
Tell it about your team once.
Your roster, your formation, your style, your philosophy. It remembers.
Ask for what you need.
"Build me a Tuesday session on pressing triggers." "Prep us for a back-three opponent." "Turn my scouting notes into a report."
Get it in minutes — built for your team.
Printable, shareable, ready for the training ground. Edit anything; it learns your preferences.
Knows your team.
ChatGPT gives you a generic drill. The Gaffer gives you a session for your roster, your shape, your style — because it actually knows them.
Built by a coach.
Designed by Bryan Fossi — D1 player, nine years a varsity head coach, and an MLS Next Academy Division Coach. It thinks like a coach because one built it.
Saves the hours you don't have.
Most of us also teach or have a day job. Get your week's prep done before the kids are in bed.
Your inputs, your report.
Feed it what you saw on the opponent — shape, tendencies, key players — and get a usable scouting report fast. Your scouting, out of your head and onto paper.
See it on your team.
Tell the Gaffer one thing about your squad and watch it build something you'd actually use.
Priced for a coach, not an athletic department.
From $29/month, or a $149 Season Pass for the months you're actually coaching. Club rollouts when your program needs them.
See pricingGet in before the season does.
Founding coaches get early access, founder pricing, and a say in what gets built next. Launching August 2026 — before your season starts.
Join the waitlistQuestions
How is this different from Hudl, Wyscout, or Veo?
Those are video and data platforms for analyzing matches, with budgets to match. Ask The Gaffer is a prep assistant — it builds your sessions, match prep, and scouting notes around your team and philosophy, in minutes, for the price of a couple coffees a month. Different job.
Why not just use ChatGPT?
Ask both to plan a session. ChatGPT gives you a generic drill. The Gaffer gives you a session for your roster, your shape, and what you worked on last week — because it knows your team.
Does the scouting actually work?
You feed it what you saw — lineup, shape, tendencies — and it turns it into a usable scouting report fast. It's not automated video analysis; it's getting your scouting out of your head and onto paper in minutes.
It's not launched yet?
Right — built by a current academy coach who needed it himself. Early access is your chance to shape it before launch. Try the taster and judge the output.
Who's it for?
High school and college head coaches, and competitive youth academy coaches. Built for people who coach to win and are short on time.
I'm a coach. D1 player, three years a college assistant, nine years a varsity high school head coach, six years in club, and right now an MLS Next Academy Division Coach. I built Ask The Gaffer because I was doing my prep at 11pm like everyone else — and generic AI didn't know my team, and the big platforms were built for budgets I don't have. This is the assistant I wanted: one that knows my roster and my philosophy and gets my prep done so I can actually coach.
— Bryan Fossi, Founder
We go again.